The timeless love for gold is no secret. Besides being the most beloved metal for buying or gifting in the form of ornaments on weddings or other auspicious occasions, in India it has always been considered a solid investment. Currently, India ranks as having the second highest demand for gold in the world. 50% of the world's gold consumption is in the form of jewellery, 40% is spent as investment and the rest is known to be used in industries. Indian households in particular are known to possess thousands of tonnes of gold. And no matter the fluctuating price, this number has always been on a steady rise.

But the drawbacks with physical gold are in accessibility, secure storage, additional safety, loss of gold that have triggered the need and given the rise of Digital Gold. Post Covid-19, the world seems to have taken a definitive turn towards digital in all spheres and Digital gold is now the smarter and more convenient way to invest in gold. The increasing gold prices and higher returns in the past one year have only induced this love.

Substituting the physical gold, digital gold allows users to buy and sell 24K pure gold of finesse 99.9 infractions anytime and anywhere without the risk of theft, damage or loss of gold.

They key advantages of digital gold are -

1. Digital gold allows investors to ramp up their savings wherever and whenever possible.
2. Trading in gold is now easier even with a minuscule monetary investment of INR 287 on platforms like mydigigold.
3. While purchasing digital gold, the equivalent amount of physical gold gets stored in secure storage vaults.
4. Digital gold price is uniform across the country.
5. There are no extra charges like making charges levied while buying digital gold.
6. Digital gold also helps you to avoid depreciation cost as well as damages to the gold that naturally occurs over time.
7. The entire process of buying, selling and storing digital gold is much easier because all transactions take place online.

In simpler words, digital gold is a safe, stable and convenient way of investing in gold without needing to hold gold physically. Wherever you are, no matter what amount you wish to invest, digital gold will always offer real time access to market price, quality assurance and safety. Go ahead and experience the joy of making the most of the benefits of investing in digital gold.