Who is myDigiGold?

myDigiGold is a Digital platform for Gold transactions. Senco Gold and Diamonds is a brand owned by Senco Gold Limited (‘the Company’) having a legacy of over eight decades. The company was originally incorporated as Senco Gold Private Limited on August 22, 1994, at Kolkata, West Bengal, under the provisions of the Companies Act, 1956.

Later, in order to expand its activities in the field of manufacturing & retailing of Gems & jewellery business, the company was converted to a public limited company in Aug 2007 with the name Senco Gold Limited. In 2020, Senco Gold & Diamonds was ranked as India’s 2nd Most Trusted Jewellery Brand by TRA Brand Trust Report (India Study).

What are the eligibility criteria for myDigiGold?

Any Indian resident with a valid PAN Card, Aadhar Card and a Bank Account in their name can enroll for myDigiGold.

Is KYC mandatory?

It is mandatory to upload your PAN and Aadhar card in your myDigiGold account to complete your KYC verification process before making any transaction.

What is the minimum & maximum amount of Gold I can buy?

The minimum quantity/value of myDigiGold purchase is 0.050g or the equivalent amount of 0.050g and maximum amount of purchase is Rs. 10 Lacs per transaction. There is a limit of Rs. 100 Lacs per day which can be purchased as long as KYC requirements are complied with.

What is the purity of Gold offered under myDigiGold?

myDigiGold offers 24 Karat Gold of 995 purity (99.5% pure).

How can I get my portfolio statement?

An online statement will be always available which you can view by clicking on ‘Portfolio Statement’ in your myDigiGold account. A quarterly balance statement will also be sent to customers through email.

How is buy/sell rate determined?

myDigiGold displays daily buy-sell rates for customers based on prevailing market rates, payment gateway charges and a nominal commission for the service provided.

How can I sell myDigiGold?

You can sell your gold digitally by following the easy steps mentioned on our homepage.

How can I redeem myDigiGold?

You may visit any of the Senco Gold and Diamonds 150+ showrooms or sencogoldanddiamonds.com and purchase jewellery/gold coins/diamond, platinum or polki jewellery against which you may redeem your accumulated gold quantity/value.

Why is the Buy Price different from the Sell Price?

myDigiGold buys international grade bullion from Bullion suppliers and sells this to consumers. When customers sell gold back to us, we sell it back to bullion dealers in the wholesale bullion market, where the buyback rate is different than the selling rate – buy-sell rate.

In addition to the buy-sell rate in the commercial bullion market, GST is added to the buy price, but it is not levied on any sell transactions. Further, there are charges incurred on the payment gateway, insurance and custodian fees which also contribute to the difference in buy and sell price.

Is my digitally purchased gold kept in safe custody?

Yes, the gold purchased digitally by you is kept in safe custody in your myDigiGold account with a bonafide custodian as mentioned in the T&C. We use only well established and reputed firms such as Sequel Logistics as a custodian.

Who will insure the physical vault?

myDigiGold has partnered with the global market leader in secure logistics and vault services to store gold. As part of their duty, the secure storage provider takes out a comprehensive insurance policy, which includes the cover on your gold. Over and above that, myDigiGold has insurance cover for the period when the gold is in transit, and when the gold leaves the vault. We review our risk and insurance policies regularly, to ensure that we are covered for additional or specific risks.

Who will manage consumer complaints?

myDigiGold will provide customer support. The company will be available to solve any issues/ questions that may get escalated. You may write to us at: customerfeedback@sencogold.co.in or call our Customer Service team at 18001030017 (Toll Free).

Is there any regulator or grievance redressal mechanism?

myDigiGold is neither a Collective Investment Scheme nor a Deposit. Therefore, we do not fall under the purview of SEBI or RBI. However, to ensure on that – customer interest is always prioritized and a Grievance Cell has been formed by myDigiGold. For any grievances, a customer can approach at: customerfeedback@sencogold.co.in or call our Grievance Team at 18001030017 (Toll Free).

Any minimum quantity to sell or redeem myDigiGold?

The minimum quantity/value of myDigiGold in case of redemption against gold coins or jewellery is 0.050g OR the equivalent amount of 0.050g and for selling back your Gold digitally the minimum value is Rs. 250.

Is there any lock-in period for this plan?

For security reasons, you can sell your gold digitally only after 2 working days from the date of purchase.

What is the benchmark for the price of myDigiGold? Can MCX be taken as a benchmark?

There is no benchmark for comparing the price of myDigiGold. MCX cannot be considered as a benchmark, since there are many differences between myDigiGold and MCX. MCX gives the price of future contracts which doesn’t give the landed price by factoring in cost of logistics, insurance, safekeeping, etc. MCX also does not include pan India delivery, and based on the contract it gives delivery at only a few locations like Mumbai, Ahmedabad, Delhi, etc. myDigiGold gives delivery across the country, and includes the cost of storage, insurance, trustee fees and gives you the landed, complete price of Gold. Also, the gold price quoted in newspapers and on various websites is the wholesale price in multiples of 1kg of gold. myDigiGold price is valid for fractional grams and therefore is not directly comparable and the rates are also exclusive of GST.

Can someone else sell OR redeem the Gold on my behalf?

No, only the account holder can sell or redeem the accumulated gold.

What happens in case there is a demise of the customer during the tenure of the plan?

In case of the demise of the customer, we shall transfer the gold in the authorized nominee’s myDigiGold account.

How can one change their registered mobile number on myDigiGold?

If you would like to change your registered mobile number, you have to answer a few security questions in your myDigiGold account.

What happens when payment is deducted through one’s credit /debit card but the gold is not credited in one’s myDigiGold account?

If the payment has been debited from your debit/credit card but the gold has not been credited in your myDigiGold account, you can contact our customer care team at 18001030017 (Toll Free) OR email us at: customerfeedback@sencogold.co.in and we shall resolve your issue.

Can I have a joint account for this plan?

No, you cannot have a joint account for this plan.

Is nomination mandatory for myDigiGold?

We would request you to provide your nominee details for your future failsafe.

What will happen to the Gold associated with accumulations in my account, in any unlikely event of the company going into liquidation?

As the Gold purchased by you is safely transferred to the custodian, the rightful ownership of the Gold purchased by you is solely yours. Furthermore, the Gold is well insured by a third-party reputed Insurance Company. Hence, in any unlikely event of the company going into liquidation, the rightful ownership claim can be made by you for transferring the custody of the gold/value in your account. myDigiGold shall have the right whatsoever on in this context to pledge the Gold.