ABOUT US

My Digi Gold is a Digital Gold transaction platform of Senco Gold and Diamonds.

The Beginning

Senco Gold and Diamonds is brand owned by Senco Gold Limited (‘the Company’) having a legacy of over five decades. Our company was originally incorporated as Senco Gold Private Limited on August 22, 1994, at Kolkata, West Bengal, under the provisions of the Companies Act, 1956.

Later, in order to expand its activities in the field of jewellery business, the Company was converted to a public limited company in August 2007 with name as Senco Gold Limited.

Subsequently, pursuant to a resolution passed at a meeting of the Board of Directors held on June 27, 2007, and a special resolution of the shareholders at the EGM held on August 8, 2007, the name of the company was changed to Senco Gold Limited, resulting in its conversion into a public limited company. A fresh certificate of incorporation dated August 31, 2007, consequent to the change of name, was issued by the Registrar of Companies, West Bengal. The Company was converted to a public limited company in order to expand its activities in the field of jewellery business.

The Visionaries

Our Founder Chairman was Late Sankar Sen. He was associated with the Company since its inception and had over three decades of experience in the jewellery industry.

Shri Suvankar Sen, aged 38 years, is a Whole Time Director designated as Managing Director and Chief Executive Officer of our Company. He holds a degree in bachelor’s of science in economics from the University of Calcutta. He also holds a post-graduate diploma in business management from the Institute of Management & Technology, Ghaziabad. He has been associated with the Company since 2005 and has over 16 years of experience in the jewellery industry. He has been awarded the “XIA Business Leader of The Year” in 2018 by SXC Calcutta Alumni Association, South Chapter.

Presently the Company has its presence across 13 Indian states, having 133+ showrooms.

Expansion Of Our Presence Through A Strong And Diverse Distribution Channel

Our Company works consistently towards providing an omni channel experience both in showroom as well as through our websites complementing our ability to reach customers. In addition to physical showrooms, we have also adopted a “Phy-gital” model. To ensure that we reach to geographies beyond our physical showrooms, we intend to continue building brand presence in the country through available e-commerce and online channels, including continued and seamless customer experience for online and offline sales through our websites, mobile, chat-bots, our mobile application and the Showrooms. Towards this end, we continuously invest in technology with a view to complementing our physical Showroom presence with our digital presence.

Achievement

We have been consistently in the league of most trusted jewellery brands and have improved our ranking from 4th most trusted jewellery brand by TRA’s Brand Trust Report 2017 to 2nd most trusted jewellery brand by TRA’s Brand Trust Report 2020. We have been awarded the 2nd Most Desired Jewellery Brand in India by TRA and the Best Brand in Jewellery Category by The Economic Times in 2021.

Awards

Over the years, Senco Gold & Diamonds has been the proud recipient of numerous awards and accolades. In 2020, Senco Gold & Diamonds was ranked as India’s 2nd Most Trusted Jewellery Brand by The Brand Trust Report (India Study). In 2019, Company was ranked as the Best Advertising and Highest Glance view on Precious Segment by Amazon. In the same year, i.e., 2019 the Company was awarded for Social Media Campaign of the Year awards for Bangle Utsav featuring into the Elite circle of Excellence in Retail Jeweller India Awards. Further,it had also been awarded as Best Promising Gems And Jewellery Company at the 6th India Bullion & Jewellery Awards, also Company was Ranked among 10000 best sellers by Amazon, Flipkart awarded the Company as the Best sale performance during Big Billion Days and maintaining The certification of Gold Tier Profile. Senco Gold and Diamonds had also awarded In 2018, as Highest Glance view on Precious Segment by Amazon.

The Kolkata Karigari - Art Of Jewellery

West Bengal is a prominent jewellery manufacturing hub in east India, reputed for light weight and handmade jewellery. The karigars of the state are skilled and known for their craftsmanship. Apart from catering to jewellery demand in the state, jewellery manufacturers from this region also cater to neighbouring states and other parts of the country. It is also one of the major gold and diamond jewellery exporting regions in India. (Source: CRISIL Report). One of our key strengths lie in the craftsmanship of our Bengali Karigars. The manufacturing of our jewellery is carried out by over 100 experienced Karigars in Kolkata, West Bengal. Our presence in West Bengal allows us to access quality craftsmen, who have been working with our Company for a number of years.